Diageo Baileys Champion Cow 2016

Champion Dairy Cow Boards_v0.4Diageo & Glanbia Ingredients Ireland launch All-Island Champion Dairy Cow Contest with re-vamped €10K cash prize fund

[5th July 2016]: Sponsors of the most prestigious dairy livestock contest in Ireland have announced details of this year’s competition including a re-vamped prize fund of over 10, this web 000 Euros and cash prizes across all categories. The competition was officially launched at the Baileys Irish Cream factory in Dublin this week by senior representatives of Diageo, medications the makers of Baileys, and its cream supplier Glanbia Ingredients Ireland (GII). This island-wide competition will see the very best dairy cows in the land battle it out for a top prize of €2,500; followed by €1,000 and €500 for Reserve Champion and Honourable Mention respectively. In a break with tradition, cash prizes will also be awarded for Highest Protein Content, Best EBI and Best Exhibitor-Bred Cow. The popular Best-Heifer-in-Milk category carries a fund of €1,700 with 1st place worth €500. The owner of the Best Dry Cow will also win €250.

Diageo Ireland Head of Corporate & Trade Communications Hazel Chu said that Diageo was delighted to recognise excellence in dairy breeding in partnership with GIanbia Ingredients. “Both companies are major contributors to the agri-food sector and our successful collaboration as competition sponsors reflects our long-standing supply chain partnership.”

Diageo Baileys Irish Cow_with wide NEW Glanbia-01

“The new cash prizes for EBI and Best Protein emphasises the most profitable factors for both breeding dairy herd replacements and milk production, explained Competition Director, Brendan Smyth. “The Diageo Baileys Champion Cow is not a pedigree cow contest based on looks alone. It rewards breeders who can combine good conformation in their animals with milk production capability. To be eligible for entry, the cow must first have produced 500kgs of butterfat and protein in a 305-day lactation. Winning or even doing well in ‘the Baileys’ therefore brings great prestige.”

Last year’s winner was the Co. Cork breeder John Barrett with his cow Laurelmore Duplex Impala EX 96. The finale is expected to once again attract top Holstein Friesian breeders, including from Northern Ireland, when it takes place at the 75th Virginia Show in Co. Cavan on Wednesday, 24th August.

Entry forms for this competition are available by calling Brendan Smyth ++ 353 (0)87 2560952, or visit the Virginia Show website http://www.virginiashow.com/championcow/ Follow the conversation on Twitter @BaileysCow  #DiageoBaileysCow. Find us on Facebook at Baileys-Champion-Dairy-Cow

About Diageo: Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J?B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere. About Glanbia Ingredients Ireland (GII):
Glanbia Ingredients Ireland is a 60:40 joint venture between Glanbia Co-operative Society Limited and Glanbia plc. It is the number one dairy processor in Ireland, processing 1.8 billion litres of milk and exporting dairy products to over 60 countries or 30% of Ireland’s milk pool into a range of dairy ingredients for export to more than 50 countries.  GII is the sole supplier of cream to Baileys, it supplies a range of ingredients to the infant formula market and exports enriched milk powder to markets including West Africa, Middle East and Asia in consumer-ready formats. GII also sells a range of dairy proteins into the clinical and sports nutrition sectors, including Glanbia plc. It is one of the key Irish dairy processors supplying cheese and butter to the Irish Dairy Board (which is sold under the Kerrygold brand).   The business currently employs 550 employees and has market bases in Ireland, Germany, US, Dubai and Senegal.

Enjoy BAILEYS responsibly.  Visit www.drinkaware.ie For media enquiries please contact: Michele Filippi, MF Communication t. ++44(0)28 90769428 e. Michele@mfcommunication.net

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