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Diageo Baileys Champion Cow

Diageo & Glanbia Ireland Prepare to Mark 35 Years of All-Island Champion Dairy Cow Contest


[11th July 2018]: The 35th Diageo Baileys Champion Dairy Cow Competition was launched recently by Minister of State for Food, Forestry and Horticulture, Andrew Doyle T.D. at the Baileys production site in North-West Dublin. The competition finale takes place on 22nd August at the Virginia Show in Co. Cavan and carries a prize fund of over 10,000 Euros. Cash prizes are available across several categories including Junior Cows in their second lactation. Entries are now open from Northern Ireland and the Republic of Ireland. Last year’s winner was Sam McCormick from Co. Down.


The top place of Overall Champion attracts a €2,500 prize; followed by €1,000 and €500 for Reserve Champion and Honourable Mention respectively. Cash prizes will also be awarded for Highest Protein Content, Best EBI and Best Exhibitor-Bred Cow and Best Junior Cow. The popular Best-Heifer-in-Milk category carries a fund of €1,700 with 1st place worth €500.


Congratulating both companies on reaching a 35-year milestone, Minister Doyle said, “I commend Diageo and Glanbia Ireland for sponsoring such an important event that is now in its 35th year. This event is the most prestigious competition for Pedigree dairy stock, with strong entries from across the island. It’s an opportunity for the best breeders in the country to compete against each other for a competition that rewards cows with both good commercial milk production practices, outstanding appearance and show ring characteristics. Better breeding has a key role in developing our vital export led Agri-food sector.”

Diageo Ireland Head of Corporate & Trade Communications Hazel Chu said that Diageo was delighted to recognise excellence in dairy breeding in partnership with Glanbia Ingredients. “Both companies are major contributors to the agri-food sector and our successful collaboration as competition sponsors reflects our long-standing supply chain partnership.”

Diageo Ireland’s Liam Reid, Director of Corporate Relations, said, “we look forward to marking 35 years of this competition with the dairy breeding community and our cream suppliers Glanbia Ireland. We look forward to seeing the island’s top Holstein Friesian breeders out in force on this special occasion.”

Awards for Best EBI and Best Protein emphasise the most profitable factors for both breeding dairy herd replacements and milk production. Martin Tynan General Manager of Glanbia Ireland Virginia commented, “The Diageo Baileys Champion Cow rewards breeders who combine good conformation in their animals with exceptional milk production capability. As suppliers of the Irish cream for Baileys we see it as the perfect way to celebrate the long-standing partnership with our customer Diageo.”

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Entry forms for this competition are available by calling Brendan Smyth ++ 353 (0)87 2560952, or by visiting the Virginia Show website http://www.virginiashow.com/championcow/

Download Entry Forms HERE

DOWNLOAD Terms & Conditions HERE


About Diageo: Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere. About Glanbia Ireland:Glanbia Ireland is a world class, ambitious, integrated agri-food business, with a diverse portfolio of quality ingredients, leading consumer and agri brands with the proven talent to succeed in the global market.
Glanbia Ireland is a joint venture 60% owned by Glanbia Co-op and 40% owned by Glanbia plc. Established in July 2017, it combines Glanbia Ingredients Ireland, Glanbia Consumer Products and Glanbia Agribusiness.
Glanbia Ireland owns leading consumer and agri brands such as Avonmore, Kilmeaden Cheese, Premier Milk, Wexford, mymilkman.ie and GAIN Animal Nutrition. It processes a 2.4 billion litre milk pool from 21 counties and exports high quality dairy and agri ingredients as well as branded products to over 60 countries. Since 1974, it has been the exclusive supplier of cream to Diageo, a key ingredient in the production of the world famous Baileys Irish Cream Liqueur.
With annual revenue of €1.5 billion, Glanbia Ireland has 11 processing plants, 53 agri branches and over 1,800 employees.