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Diageo Baileys Champion Cow



[1st July 2019]: Diageo Ireland and its cream supplier Glanbia Ireland are inviting dairy livestock breeders from across the island to take part in the 2019 Diageo Baileys Champion Dairy Cow competition which carries a total prize fund of €10,000. Minister of State for Food, Forestry and Horticulture, Andrew Doyle T.D. officially launched the prestigious contest today at Diageo Baileys Global Supply’s production site in North-West Dublin.

Commending the companies on their successful collaboration, Minister Doyle said, “The event is well known for its prestige within the pedigree dairy breeding community. It consistently attracts the best breeders in the country to compete against each other in a competition that recognises cows with both good commercial milk production practices, outstanding appearance and show ring characteristics.



Holstein Friesian breeders who enter will have their cows ready to be judged at the Virginia Show in Co. Cavan on 21st August. Awards will be presented on the day across several categories including Junior Cows in their second lactation. The top place of Overall Champion attracts a €2,500 prize; followed by €1,000 and €500 for Reserve Champion and Honourable Mention respectively. The Best Junior Cow category has prizes worth €750 in total. The popular Best-Heifer-in-Milk category carries a fund of €1,700 with 1st place worth €500. Cash prizes will also be awarded for Highest Protein Content, Best EBI and Best Exhibitor-Bred Cow. The awards for Best EBI and Best Protein emphasise the most profitable factors for both breeding dairy herd replacements and milk production.

Robert Murphy, Head of Baileys Global Operations said, “The Diageo Baileys Cow celebrates the local supply chain relationship that exists to produce the world’s top selling liqueur brand, Baileys and the excellence of our locally sourced, primary raw ingredient, Irish dairy cream.”

Anthony Farrelly, Site Manager of Glanbia Ireland Virginia said, “This competition recognises genetic breeding that can combine good animal conformation with exceptional milk production capability. The perfect, sustainable combination for the dairy herd.”




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Enjoy BAILEYS responsibly.  Visit www.drinkaware.ie For media enquiries please contact: Michele Filippi, MF Communication t. ++44(0)28 90769428 e: michele@mfcommunication.net

Entry forms for this competition are available by calling Brendan Smyth ++ 353 (0)87 2560952, or by visiting the Virginia Show website https://www.virginiashow.com/championcow/

Download Entry Forms HERE

DOWNLOAD Competition Giveaway Terms & Conditions HERE

About Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.

Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere.

About Glanbia Ireland: 
Glanbia Ireland is an ambitious, integrated agri-food and nutrition business, with a diverse portfolio of quality ingredients, leading consumer and agri brands.
Glanbia Ireland processes a 2.7 billion litre milk pool and as a business prides itself in ensuring high quality produce from 4,800 family farms remains at the heart of everything it does.
Top class dairy and agri ingredients, as well as branded products, are exported to global customers in over 70 countries.
With annual revenue of €1.8 billion, Glanbia Ireland has 11 processing plants, 53 agri branches and over 1,800 employees

Glanbia Ireland is a joint venture 60% owned by Glanbia Co-op and 40% owned by Glanbia plc.
Glanbia Ireland owns leading consumer and agri brands such as Avonmore, Kilmeaden Cheese, Premier Milk, Wexford, mymilkman.ie, and GAIN Animal Nutrition.

Since 1974, it has been the exclusive supplier of cream to Diageo, a key ingredient in the production of the world-famous Baileys Irish Cream Liqueur.