Reflecting Baileys all-island supply footprint, entry to the Diageo Baileys Cow is open to members of both the Irish Holstein Friesian Association and Holstein Northern Ireland.
The competition’s top prize, Diageo Baileys Champion, comes with a cash reward of €3,000 and the Virginia Milk Products Cup.
The breeders of Reserve Champion and Honourable Mention will receive €1,500 and €800 respectively.
Additionally, the event will feature numerous other category prizes, including Junior Cows in their second lactation, with a total prize fund of €1,550. The popular Best-Heifer-in-Milk category will also offer €1,550, with €750 awarded to the winner.
Breeders are encouraged to submit their entries online at virginiashow.com or contact Patrick Gaynor at 087-2898707. The dairy community can also stay updated by following Baileys-Champion-Dairy-Cow on Facebook.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). Celebrating life, every day, everywhere.
About Tirlán
Tirlán is a world-class food and nutrition business, with a diverse portfolio of quality ingredients, leading consumer and animal nutrition brands. Ireland’s leading farmer-owned co-operative has a first-class track record of success in the global market.
Rooted in a rich heritage of family farming and embedded in its communities, Tirlán sources its high-quality dairy and grains from a network of over 5,000 farm families who are at the heart of the business.
Using modern-day technology and applying the best processes to its milk pool of over three billion litres and its premium grains portfolio, Tirlán now exports to 100 countries.
Its award-winning brands are household names in Ireland, and include Ireland’s number one consumer dairy brand, Avonmore.
Tirlán has a strong market presence in the UK, France, Germany, UAE, the US, North Africa, Japan and China. A talented team of over 2,200 people manage Tirlán’s network of 11 production facilities serving its communities, with annual revenues of over €2.66 billion. Tirlán is committed to sustainability through its comprehensive Living Proof programme. For more information visit www.tirlan.com